Last updated: 9 November 2026 | Effective date: 9 November 2026
This Privacy Policy explains how Guangdong Dingniu Automation Equipment Co., Ltd. (brand “DNCUT”, “we”, “us”) collects, uses, stores, shares and protects your personal information on this website. We design and manufacture intelligent flexible-material cutting equipment, including oscillating knife cutting machines, AI-driven cutting machines, computerized cutting machines and related accessories. We understand the importance of your personal information and process it in accordance with applicable laws, including the Personal Information Protection Law of the People’s Republic of China and, where applicable, the EU General Data Protection Regulation (GDPR). Please read this Policy carefully before using this website, submitting an inquiry or interacting with our AI customer service.
1. Information We Collect
We collect only the information necessary for specific business purposes:
- Information you provide: your name or preferred form of address, company name, telephone number, WeChat / WhatsApp / Telegram account, email address, country or region, machine models and configurations of interest (including plans generated by the product configurator), material type, processing requirements, drawings or sample files, and any other content you choose to include in messages.
- Job application information: when you apply through our careers page, we collect your name, telephone number, email address, résumé and attachments.
- Information collected automatically: when you visit this website, our servers and site software automatically log your IP address, browser type and version, operating system and device type, access time, pages visited and referring links, User-Agent and language preference.
- AI assistant conversations: the content of your conversations with our on-site AI assistant (text and any images you upload) is recorded in order to answer your questions, improve service quality and generate sales leads.
- WeChat-related information: when you open this website inside WeChat or use WeChat-related features, we may obtain your openid under our official account (used to identify sessions and deliver messages); with your authorization, we may also obtain publicly available information such as your nickname and avatar.
2. How We Use Your Information
- To receive and respond to your inquiries and to provide selection advice, quotations, samples, lead times and after-sales support;
- To communicate with you about orders, shipment, installation and commissioning, repair and maintenance;
- To operate, maintain and improve this website and our AI assistant, including aggregated and anonymized traffic statistics and product improvement analysis;
- To protect the security of the website and transactions and to detect and prevent spam, malicious requests, fraud and abuse;
- To send you product news, exhibition invitations or marketing information where you have consented (you may unsubscribe at any time);
- To comply with legal obligations and to respond to lawful requests from judicial or regulatory authorities.
Our legal bases for processing include: performance of a contract or steps taken at your request before entering into a contract; your consent; our legitimate business interests (such as website security and service improvement); and compliance with legal obligations.
3. Sharing and Processors
We do not sell your personal information. To achieve the purposes described above, we may share necessary information with, or entrust its processing to, the following third parties:
- Corporate email service (QQ Enterprise Mail SMTP): used to send inquiry notifications, quotations and after-sales emails containing the necessary contact details and requirement content;
- AI model providers (DeepSeek, Qwen, Zhipu GLM and similar): used for AI assistant answers, content generation and multilingual translation. Conversation content or text to be translated may be sent to these providers, and we require them to use it only to complete the relevant request;
- WeCom (WeChat Work) bot notification service: used to push sales leads to our sales team in real time;
- WeChat Open Platform: used for authorization and message delivery inside WeChat;
- Email, SMS, cloud hosting and CDN providers: used for website hosting, email delivery, log storage and content distribution;
- Video platforms (such as Bilibili, Tencent Video and YouTube): when you play videos embedded in our pages, those platforms may collect information under their own privacy policies;
- Legal requirements: we may disclose information to judicial or regulatory authorities where required by law or necessary to protect our rights and those of others.
4. Cookies and Local Storage
This website uses a small number of essential cookies and browser local storage (localStorage) to keep features working, for example: remembering your selected language (pll_language), recognizing your session preferences, storing the necessary openid session identifier inside WeChat, and remembering dismissed notices and an anonymous visitor identifier. We do not use third-party advertising cookies for cross-site tracking. You can manage or clear cookies and local storage through your browser settings; disabling essential cookies may affect features such as language switching.
5. Retention and Location
We retain personal information only for as long as necessary for the purposes described above: inquiry and customer communication records are generally retained for 24 months; order, contract and after-sales records are retained for the contract term and as required by law; server access logs are generally retained for 6 months; and AI assistant conversation records are generally retained for 12 months. After the retention period, we will delete or anonymize the information. Our primary servers are located in the People’s Republic of China, so your information may be stored and processed in China.
6. How We Protect Information
We apply industry-standard security measures, including HTTPS encryption in transit, access controls and least-privilege authorization, account and key management, regular backups and security audits. Please note that no internet transmission or storage can be guaranteed to be absolutely secure. If a personal data security incident occurs, we will notify you and report to the competent authorities as required by law.
7. International Transfers
If you are located outside the People’s Republic of China (including in the EU or the UK), the information you submit through this website will be transferred to and processed in China. We will implement appropriate safeguards to the extent required by law (such as standard contractual clauses or your separate consent). EU and UK users may also exercise their rights under the applicable data protection laws.
8. Your Rights
Subject to applicable law, you have the right to: access and obtain a copy of your personal information; correct or complete inaccurate information; delete your personal information; restrict or object to our processing; withdraw consent you previously gave; obtain a copy of your information (data portability); and lodge a complaint with a supervisory authority. You may submit requests using the contact details at the end of this Policy, and we will respond within 30 days. To protect your information, we may first need to verify your identity.
9. Children
This website is intended for business customers and adult professionals and is not directed at children under 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us so that we can delete it.
10. Changes to This Policy
We may update this Policy to reflect business changes or legal requirements. The updated version will be published on this page with a new “Last updated” date. If a change materially affects your rights, we will notify you through reasonable means, such as a notice on this website.
11. Contact Us
If you have any questions, comments or rights requests regarding this Policy, please contact us:
- Company: Guangdong Dingniu Automation Equipment Co., Ltd. (DNCUT)
- Address: No. 3 Gaotian Road, Dalingshan Town, Dongguan, Guangdong, China
- Email: sales@dncut.cn
- Phone: +86 +86 134 1047 3760 (Monday to Sunday, 8:30–18:00 China Standard Time)
The Chinese version of this Policy prevails. Other language versions are translations, and in case of any discrepancy the Chinese version shall control.