Job Responsibilities
1. Responsible for the daily operation and content updates of the company’s new media matrix, including the official website, WeChat Official Account, Video Account, Douyin, etc.;
2. Plan and produce product short videos, customer cases, and exhibition materials to increase brand exposure and lead generation;
3. Maintain website content and SEO/GEO optimization to improve search visibility;
4. Support sales activities with online promotion and lead follow-up statistics.
Job Requirements
1. 1+ years of experience in new media operations or content marketing, preferably in the machinery/manufacturing industry;
2. Basic editing skills (CapCut/PR) and graphic layout skills, able to produce content independently;
3. Data-driven mindset, able to optimize content direction based on readership and lead volume.